The fate of Apple's Cattle Fighting party reversed: iPhone X lost his suspicion

Newly-launched iPhone X phone. Nanjing Aishang Apple Direct Store does not directly sell new machines in the store. It only accepts booking customers to pick up the goods. Nanjing industry circulated recent models of iPhone mobile phone quotes. Every autumn, it is the busiest time for Zhao Hao. His business is closely related to the launch of the Apple company on the other side of the ocean. He specializes in the sale of digital products from Apple. He must seize the opportunity of new product listings and increase sales to the end of the year. However, this year's heat has abruptly ended.

From the price increase of several thousand yuan to the loss of sales, when the reselling of Apple's new machine is not enough to support the exercise, "cattle" retiring has become an indisputable fact

"Since the advent of Apple's mobile phone, the sales profit of the new machine has never been as low as this year."

The reporter learned that the channels for purchasing digital products such as mobile phones have changed, and the direct sales of official websites and online shops have caused many mobile phone operators to feel unprecedented pressure. The reselling of Apple's digital products has not been enough to support the operation of the cattle. The businesses of Nanjing Digital Lovers’ Paradise on Danfeng Street have also turned to maintenance and accessories. “Mobile phone cattle” is likely to disappear.

"Adding 10,000 yuan" and "advertising two hundred"

The reporter learned that although the iPhone 8 is not selling well this year, the iPhoneX has undergone technological innovations compared to previous years. The selling point is still very attractive. Before the IPX listing, a wave of iPhone X faces was set off.

Based on past experience, this is often a model that can be popular. Coupled with the news that various kinds of production capacity could not keep up before the listing, many analysts believe that in the short term, new listings will increase the sales of 10,000, setting the highest price for Apple's mobile phones. However, since the mobile phone was listed on November 3rd, the actual sales price has been surprising.

Zhao Wei told reporters, “The mobile phone prices of channel providers are changing every day, basically one price per day. In fact, these are the reflections of the supply and demand relationship. The lowest price on November 6th, 64G silver version is also cheaper than the official price of 200 yuan, The dark gray version has a slightly higher price, but it is also the same as the official website price.” In other words, if you have booked a large number of mobile phones before, selling on this day will not only make you lose money, but you will also lose 200 yuan for each department.

The worst of them is those professional "infertile."

“On November 8th, the price rebounded slightly, and was generally 200-400 yuan more than the official website price. The low price may have been related to the selling of some 'yellow' cattle. However, even if the price stabilizes, it will be reselling Apple’s mobile phone. The most bleak one is because generally high prices can only last for about a month, but the trend afterwards is only a drop in prices.” Zhao Wei said that the price of this generation of mobile phones is generally lower than the official website price is only a matter of time.

“Online said 'Cattle’ loses their suspicion of life. Most of these are professional 'downsiders'. In fact, they do not understand the digital market. They just decide that they will be hot and go to make a reservation early. This kind of person will make an official booking through various channels. Dozens or still have, this time either to find a way to return, or only lose money to sell.” Zhao Wei told reporters, mobile phone dealers will have a pre-judgment on the market, the day before the sale can be about to know the market price.

"We will inquire about the amount of stocking from various sources. Although we do not know what the demand is, we can roughly judge from the supply, and the real people in the industry are still more sensible. Generally, there are 50 and 100 places. There will be tens of thousands of compensations, but the amount of money received is not as exaggerated as the outside world thinks it is,” Zhao said.

On Apple's official website booking purchase is not difficult

Yesterday afternoon, the reporter came to Apple's official store in Aishang Tiandi. The number of customers in the store was not too much. It was a genius on the second floor. It was filled with people who made appointments for maintenance or learning. The clerk told reporters that the iPhoneX new machine is not directly sold in the store, and only customers who have made an appointment to pick up the spot.

“You can make an appointment at the official website. Every day at 8 am, if you’re lucky, make an appointment today to get your goods from the store tomorrow. If you’re on the official website, wait a little longer, it will take 3 to 4 weeks. The volume of goods will only be advanced and will not be postponed."

In the store, the reporter met the citizen Xiao Cheng who came to make an appointment to purchase. He told the reporter that the appointment was not difficult. "On the first few days of the sale, it was true that people would not be able to open a lot of webpages. However, they made reservations yesterday and they came directly to pick up the goods." The people at the scene also had come to consult and said that the appointment time for the official website delivery is not long, completely. acceptable. When asked whether to accept the fare increase from the hands of the ox, many people said they were unacceptable and preferred to buy from the official store at the original price.

The famous “Mobile Phone Street” is no longer lively

Yesterday afternoon, the reporter came to Danfeng Street. This well-known “mobile phone street” has several large-scale mobile phone stores. In many Nanjing eyes, it was a must-have place to buy mobile phones. In front of the Cross-Time Communication Plaza, the brand of "Jiangsu's largest mobile phone wholesale market" still stands, but there is no excitement in the market. Most of the merchants are calling for advertisements for recycling and maintenance. When they ask whether new mobile phones are sold, these merchants have said that they can make inquiries and transfer the goods.

"Usually selling mobile phones simply does not make money, basically selling a mobile phone in spring and summer to earn 50 yuan. Many businesses are counting on the fall, through Apple's new sales can make a fortune." A mobile phone on Danfeng Street Vendors told reporters that there were price differences between domestic and foreign companies, and even some niche brands were not sold domestically. With the concept of “parallel imports”, the business of reselling mobile phones appeared.

Industry insiders told reporters that at the moment, many mobile phone merchants in Danfeng Street are not doing anything. Others either close their stores or open up online stores, or use technical resources to start repairs and sell accessories. “Now most of the businesses here are based on second-hand mobile phones or maintenance. There are very few businesses that rely solely on selling new mobile phones.”

The rivers and lakes are getting far away, and the “cattle” retreats

"When iPhone 4 and iPhone 6 have the most price increase for iPhones, the newly released mobile phones can often increase the price by several thousand yuan in the short term. When the most sought-after mobile phones are priced at 5,000 yuan, the price of iPhone X is high. The reason for the assessment.” Zhao Wei told reporters that the imbalance between supply and demand is the reason that sales could be increased in previous years. The earliest Apple mobile phones are often not the first to be sold in the Mainland, and the supply of goods is also very poor. Under the enthusiasm of consumers, The price increase is not surprising. "Now that Apple is paying more and more attention to the Chinese market, not only does it have more and more direct-to-operate stores, but it is also the first wholesale and sale in the Mainland. Starting with the iPhone 7, the profits are not as good as before."

Industry sources told reporters that Apple's channel business volume is very sufficient this year, Apple's direct-operated stores are also increasing. “The three major operators are not short of goods, and some channel providers have also prepared a full supply of goods. The imbalance between supply and demand in previous years was broken. The channels dealers get goods are actually lower than the official website price, so that they have profit margins. So at this time there will be low-cost goods."

In the eyes of many people, the status of Apple's mobile phones is now being instigated by domestic mobile phones, and demand is naturally declining. The “yellow cows” that use their reselling mobile phones as their living are likely to disappear.

News background

Money makes Apple make money

Although the iPhoneX's new offering has a falling price, it cannot affect its position as the most expensive and most profitable iPhone in history.

According to the data, from the perspective of sales of the Bank of Communications iPhone X on major e-commerce platforms and Apple's official website, sales reached 5.5 million units after five hours of its pre-order. Apple also announced that iPhone X bookings have "broken up the record." The price of nearly 10,000 yuan also indicates that Apple has taken the price of high-end mobile phones to a higher level. High profit and high volume of shipments have made Apple make a big profit. This strategy may allow many people to ignore the fact that it is raising prices while sneaking up.

On the same day that the mobile phone was released, Apple released its fourth-quarter financial report for 2017. The revenue for the fiscal quarter was US$52.579 billion, up 12% year-on-year, and net profit was US$10.714 billion, up 19% year-on-year. Revenue in Greater China was US$9.001 billion, an increase of 12% from US$8.785 billion in the same period of last year, which stopped the previous six-quarter decline. Apple's management expects that the release of the iPhone X will drive the company to usher in the "highest profit quarter" ever.

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