The 100 billion blue ocean market is to be developed, and why does Qorvo's smart lighting development win?
[Guide]: Qorvo is a professional radio frequency (RF) solution provider based in the Netherlands. Today's wireless smart products are inseparable from video technology, especially for smart lighting. On May 24th, the Intelligent Lighting Summit Forum hosted by e-Friends.com was fortunate to invite Frank Ma, Marketing Director of Qorvo Asia Pacific. He analyzed the development status of smart lighting from three aspects: market, industry, products and three aspects.
To be a product, companies must first understand the market for their products. According to Frank Ma, Qorvo's RF sales in 2016 will be $60 million, and in 2018 it is expected to reach $100 million, of which lighting RF accounts for a large share. According to statistics, the smart lighting market will reach 45 billion US dollars by 2021. This is a huge blue ocean market and a good time for enterprise layout.
He said that the arrival of smart lighting has changed the wind vane of the lighting market, from wired to wireless, from light bulbs to LED lights, allowing people to obtain more powerful and flexible designs. Any shape, dimming and color temperature anywhere, smart lighting changes not only the market, but also the form of light.
The three major trends in the smart lighting industryGoing to one; smart home will be the biggest home of smart lighting
Frank Ma said that compared with home, the office and business environment are obviously more suitable for high-efficiency and energy-saving intelligent lighting. Therefore, when the Chinese smart market is not yet mature, the application of intelligent lighting is mainly concentrated in the fields of business and public facilities. The adoption of smart lighting in hotels, convention and exhibition venues, municipal engineering, and road transportation is more used.
This situation will gradually be reversed. With the development of domestic intelligent lighting R&D and production technology and the promotion of product promotion, the intelligent technology that seems to be “highly cold†has become a product that can be controlled by ordinary people. This is intelligent control. It laid the foundation for the expansion of the home field.
Going two: from the development of purely intelligent functions to intelligent lighting that pays more attention to human behavior
All technological achievements should serve humanity. With the development of intelligent lighting becoming more and more mature, intelligent research around human experience will become the mainstream, based on human behavior, visual effects, visual physiological psychology research, develop more scientific content, people-oriented, efficient, safe and healthy. Intelligent lighting.
Nowadays, the smart home user experience is not good, the collected data is safe, and how to use it in the cloud is a headache for everyone. The after-sales trust problem needs to be solved urgently.
Going three: The smart lighting market tends to adopt open and unified standards to ensure good interoperability between products from different vendors.
If different R&D manufacturers are willing to listen more to the voice of the end consumers, one APP smart product for each product brings a lot of trouble to consumers.
If the products of different manufacturers have fewer obstacles in performance, and the smart products have their uniformity, consumers will save more. Of course, this needs to wait until the smart lighting develops to a more advanced stage, and it will become more popular in the end market and become a consumer lighting product.
Qorvo low-power systems for wireless smart applicationsFinally, Frank Ma introduced Qorvo's existing product QPG6095, which is used for 10dbm output power, and integrates BLE5.0+ZigBee3.0+Thread smart home gateway products. It can also support different protocols running at 3 frequencies.
It has been certified by ZigBee 3.0 and BLE5.0, supports multi-standard gateway and WiFi coexistence, and the high-efficiency product portfolio of integrated modules and advanced filters improves Wi-Fi coverage, enabling more devices to be connected at higher speeds, QPG6095 The design has multiple protocols, multiple channels, wide range, low power consumption, low cost and so on.
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