Smart hardware, how many market segments do you know?

When it comes to smart hardware, people often think of more products in the consumer field such as smart phones, wearable devices, smart homes, smart medical care, and car networking. In fact, the application scope of intelligent hardware is not limited to this. The author believes that when smart hardware is like a fire, when people's eyes are aimed at some of the red seas that have been dying, it just ignores many things to be dug and open. Blue sea. Today, we talk about the current status, opportunities and challenges, and the innovative applications of intelligent hardware in smart manufacturing and industrial 4.0.

status quo

After the opening of the domestic intelligent hardware in the first year in 2014, in recent years, the sales volume of the domestic intelligent hardware industry has exploded. According to the statistics of the Prospective Industry Research Institute, the domestic smart hardware market reached 10.8 billion yuan in 2014, and the sales volume reached 42.4 billion in 2015. In 2016, the domestic intelligent hardware market reached 55.2 billion yuan.

Behind the market explosion, it seems that new trends are gradually emerging. For example, after the realization of smart products such as mobile phones and TVs, the new generation of information technology is accelerating and personal wear, transportation, medical health, manufacturing and other fields. Integration integration.

However, why the smart hardware market seems to be hot but why is it so weak? Let’s take a look at the current distribution of the intelligent hardware segment.

It is not difficult to see from the above figure that the current intelligent hardware industry is too concentrated in a very small number of areas, such as: smart home, smart wear, smart medical, intelligent transportation, etc., the intelligent hardware application market and the field are obviously insufficient, it can be said that the cake The big plate is small. For example, in the vast market such as Industry 4.0, Intelligent Manufacturing, and Industrial Internet of Things, the coverage of intelligent hardware products is extremely low.

In contrast, it is a series of problems faced by intelligent hardware products in the field of consumption: lack of innovation, high degree of homogenization, difficulty in grasping just-needed demand, impractical function, overcapacity, and price melee. A true portrayal of the hardware product market. On the one hand, it is clear that the size of the market is rising with the day, but on the other hand, it is the sorrow of sorrow and sorrow. What is going on?

Mainstream market and application smart wear

At present, domestic wearable products applications are concentrated in sports, health, communication, payment and other application areas. The main functions are highly homogenized: positioning, stepping, blood pressure measurement, heart rate, etc., still have poor precision. The problem of serious homogenization and lack of innovation, and in the short term, such functions may not have a big breakthrough, and it is difficult to grasp the pain points of consumers. This makes the overall wearable market lack of just-needed demand, and to a certain extent, also causes the overall market. Sales growth is slow. The Internet of Things is a major trend in the development of the current era. How to do market segmentation, product positioning, and function optimization driven by the trend, and closely and effectively integrate with industry segment applications, Internet of Things applications, and big data applications. It is a key issue that industry participants need to seriously think about and practice.

VR and AR

At present, domestic VR and AR applications are mainly concentrated in very small fields such as movies and games. VR content is mainly based on publicity video and game DEMO, while game movies are difficult due to high content creation barriers, difficulty, and insufficient investment. There are limitations, and the lack of film and television works and game works is the main cause of the disconnection of the industry chain. AR relies on the industry rules set by the technology and hardware industry. Although it has been step-by-step iterations according to Moore's Law, after the successful completion of the penetration of the home and early education industry, the expansion of its business model has been stagnant. Foreign countries have begun to talk about the optimization and integration of AR technology and hardware chips, and open up new application markets. The country is still in the exploration stage. In the future, AR technology will be widely used in nine fields, including mechanical manufacturing, medical, military, television broadcasting, education, archaeology, tourism, and construction. application.

Smart home

According to the analysis of the Analysys Research Report, the scale of China's smart homes will increase significantly in 2016. By 2018, the market size will reach 180 billion yuan. So far, Internet companies have promoted smart homes. The competition is fierce, but there has been little improvement. Apple has added the Homekit platform to iOS10. The iPhone has become the control center, carrying the entire ambition of Apple's layout of smart home ecology, but using it. Hey, the status quo of smart homes can only be said to be tepid, which means that the development of smart homes has begun to reach the bottleneck period. The market is not falling from the sky, relying on development. According to CNET and ColdwellBanker's survey of American smart homes, it is found that more than a quarter of Americans (28%) already have some kind of smart home products, which are developed from foreign smart home industries. In view, smart home products will be plugged into the Internet of Things and artificial intelligence. Once the two technologies are integrated, it will expand the application market demand and promote the development of intelligent hardware.

Let us take a look at the above-mentioned intelligent hardware-related products and technologies, foreign countries in the industrial and manufacturing fields, there are some exciting applications:

Application scenarios of AR and VR in intelligent manufacturing: Using AR reinforcement technology, engineers use the tablet for maintenance

There are still many requirements for intelligent hardware for intelligent manufacturing, such as: production of lamp system, human-computer interaction system, paperless production office, automated warehousing, automatic packaging, equipment management. With the development of intelligent hardware, industry competition has become increasingly fierce. There is a certain development space in the vertical segmentation field. A product has at least one application scenario to meet a user's needs, otherwise it will be eliminated by the market. In addition, interconnection between hardware products is also one of the development trends.

From the perspective of the product life cycle of products, industrial clouds, industrial big data, industrial Internet of Things, etc. are all in the introduction period. Robots and industrial software are just entering the growth stage, which fully demonstrates the market for industrial intelligent manufacturing and intelligent hardware applications. There is also a very broad space, which can be described as a market limit; while electric servo CNC/PLC, hydraulic systems, etc. are in a mature or even recession period, and will be replaced by a new generation of intelligent hardware. This shows that intelligent hardware has unlimited potential in the blue ocean of Industry 4.0.

Summary and outlook

The current status of intelligent hardware is that manufacturers are blindly following the trend and lack of independent thinking. They have not seriously studied and analyzed the needs of different fields of the market, nor have they grasped the real pain points and needs of users, and lacked pioneering ideas and innovative consciousness. Intelligent hardware needs innovation, and its improvement as a carrier is limited, but human demand for manufacturing resources is unlimited, and the core of innovation in intelligent hardware is developing demand, and the opportunity of "Made in China 2025" will protect the development of intelligent hardware. Smart manufacturers are eye-opening, increasing industry cooperation, exploring more blue ocean markets, and integrating existing products into a variety of practical applications, thus realizing the rich product solutions that truly solve the needs of users.

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