Price cut highlights high sales of cost-effective OLED TVs
It turns out that high-end consumers are also very sensitive to prices. Recently, Skyworth’s sales of OLED TVs have surged due to the significant price cuts.
Since March 10, 2017, Skyworth has implemented nationwide, online and offline channel-wide pricing adjustments for OLED TVs. The price of the 55-inch OLED TV model number S9-I has been lowered by RMB 3,000. 10,999 yuan, compared to the previous retail price of 13,999 yuan, the reduction of more than 20%.
Currently, Samsung, Sony, LG and other brands of 55-inch high-end LCD TVs have an average selling price of around 10,000 yuan. After OLED TVs with LCDs that have been ridiculed in the quality of their LCD TVs have significantly reduced their prices, they naturally highlight cost-effective advantages and create a strong sales situation.
According to the AVC offline monitoring data, in the 2017W11 (2017.03.06-03.12), Skyworth's OLED TV sales increased by 351% year-on-year, which is a 52% increase from the previous week.
OLED TV panel capacity bottleneck was broken
OLED TV panel production capacity is rapidly expanding. Recently, according to the “Electronic Times†report, Taiwan Photonics Technology Industry Association (PIDA) stated that in order to seize the rapidly growing market demand, panel makers in Mainland China will establish new AMOLED panel factories or expand production capacity by 2020. Completed the construction or expansion of 8 factories. BOE, China Star Optoelectronics, Tianma Microelectronics, Hehui Optoelectronics, Kunshan Guoxian and Rouyu Technology will all develop their AMOLED production facilities. According to PIDA, the total glass substrate production capacity of these eight factories is 335,000 units per month and annual production capacity is 4.02 million units.
Among them, BOE's first OLED TV panel has been successfully tested in 2016. In 2016, Skyworth and BOE and Huawei Histone jointly launched China's first self-developed OLED TV.
The tight supply of OLED TV panels will be eased in 2017. According to AVC's industrial chain data, it is estimated that the global shipment of OLED TV panels in 2017 will reach 1.5 million, an increase of 78% year-on-year.
More color TV companies join OLED TV camp
As the production capacity of OLED TV panels becomes more and more sufficient, the unit cost is further reduced, and more color TV companies have joined the OLED TV camp.
Sony, which has been losing ground in the global TV market in recent years, has pledged its hope of turning over in the new year to OLED TVs. At the Consumer Electronics Show (CES) held in early January 2017, Sony introduced the first 4K Bravia OLED TV A1E series. In addition to Sony, Toshiba, Panasonic and other Japanese brands also introduced OLED TVs.
At the 2017 China Home Appliances and Consumer Electronics Fair (AWE 2017), which has just ended, many color TV companies have also exhibited their OLED TVs.
For example, Skyworth pushed its flagship OLED product, the S9D, at its booth, with a slim body to 4.7mm, and with JBL's original super large box and seamless back-to-back technology for industrial design aesthetics. On March 11th, 2017, Skyworth OLED organic TV S9D won the “AWE Epland Innovation Award†at the Epplan Awards Ceremony known as the “Oscar of the Chinese Household Appliance Industryâ€.
LG also exhibited its new W7 OLED TV at AWE 2017. Konka released two new OLED products, the V92 and X82S, on AWE 2017.
In addition to the aforementioned companies, color TV brands such as Changhong and Philips are also promoting and selling OLED TVs.
LCD TVs continue to increase prices, so that OLED TV highlights cost-effective advantages
Since one year, the continuous increase in the price of LCD TVs has reduced the price gap between OLED TVs and high-end LCD TVs. After this significant price reduction of Skyworth OLED TVs, it has made OLED TVs more cost-effective.
A liquid crystal panel accounts for most of the cost of a LCD TV. Therefore, the supply price of the LCD panel directly determines the LCD TV price. Since last year, as the Samsung closed its 7th generation LCD panel production line, the Panasonic discontinued LCD TV panel business and the LGD LCD panel production line to OLED panels, the global LCD TV panel market has continued to exhibit tight supply and demand conditions, and will not see any relief in the short term. The possibility. This has also led to a year-on-year increase in the average price of LCD TV panel supply by more than 50%, resulting in a significant increase in the price of LCD TVs.
However, the supply shortage of LCD panels is only the trigger for color TV prices, and the technology iteration under the background of consumer upgrades can lift the price center of gravity and become the driving force for color TV prices.
Therefore, under the above background, OLED TVs that can actively emit light and have a picture quality far better than that of liquid crystals naturally become representative products in the high-end transformation process of the color TV market, and will also bring a new round of reshuffle in the color TV industry.
A few years ago, the OLED TV industry experienced a period of market introduction, and consumers have already had a certain understanding of the outstanding quality of OLED TVs. After Skyworth's OLED TV price cuts, highlighting its cost-effective OLED TVs is bound to enter the market in 2017.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Since March 10, 2017, Skyworth has implemented nationwide, online and offline channel-wide pricing adjustments for OLED TVs. The price of the 55-inch OLED TV model number S9-I has been lowered by RMB 3,000. 10,999 yuan, compared to the previous retail price of 13,999 yuan, the reduction of more than 20%.
Currently, Samsung, Sony, LG and other brands of 55-inch high-end LCD TVs have an average selling price of around 10,000 yuan. After OLED TVs with LCDs that have been ridiculed in the quality of their LCD TVs have significantly reduced their prices, they naturally highlight cost-effective advantages and create a strong sales situation.
According to the AVC offline monitoring data, in the 2017W11 (2017.03.06-03.12), Skyworth's OLED TV sales increased by 351% year-on-year, which is a 52% increase from the previous week.
OLED TV panel capacity bottleneck was broken
OLED TV panel production capacity is rapidly expanding. Recently, according to the “Electronic Times†report, Taiwan Photonics Technology Industry Association (PIDA) stated that in order to seize the rapidly growing market demand, panel makers in Mainland China will establish new AMOLED panel factories or expand production capacity by 2020. Completed the construction or expansion of 8 factories. BOE, China Star Optoelectronics, Tianma Microelectronics, Hehui Optoelectronics, Kunshan Guoxian and Rouyu Technology will all develop their AMOLED production facilities. According to PIDA, the total glass substrate production capacity of these eight factories is 335,000 units per month and annual production capacity is 4.02 million units.
Among them, BOE's first OLED TV panel has been successfully tested in 2016. In 2016, Skyworth and BOE and Huawei Histone jointly launched China's first self-developed OLED TV.
The tight supply of OLED TV panels will be eased in 2017. According to AVC's industrial chain data, it is estimated that the global shipment of OLED TV panels in 2017 will reach 1.5 million, an increase of 78% year-on-year.
More color TV companies join OLED TV camp
As the production capacity of OLED TV panels becomes more and more sufficient, the unit cost is further reduced, and more color TV companies have joined the OLED TV camp.
Sony, which has been losing ground in the global TV market in recent years, has pledged its hope of turning over in the new year to OLED TVs. At the Consumer Electronics Show (CES) held in early January 2017, Sony introduced the first 4K Bravia OLED TV A1E series. In addition to Sony, Toshiba, Panasonic and other Japanese brands also introduced OLED TVs.
At the 2017 China Home Appliances and Consumer Electronics Fair (AWE 2017), which has just ended, many color TV companies have also exhibited their OLED TVs.
For example, Skyworth pushed its flagship OLED product, the S9D, at its booth, with a slim body to 4.7mm, and with JBL's original super large box and seamless back-to-back technology for industrial design aesthetics. On March 11th, 2017, Skyworth OLED organic TV S9D won the “AWE Epland Innovation Award†at the Epplan Awards Ceremony known as the “Oscar of the Chinese Household Appliance Industryâ€.
LG also exhibited its new W7 OLED TV at AWE 2017. Konka released two new OLED products, the V92 and X82S, on AWE 2017.
In addition to the aforementioned companies, color TV brands such as Changhong and Philips are also promoting and selling OLED TVs.
LCD TVs continue to increase prices, so that OLED TV highlights cost-effective advantages
Since one year, the continuous increase in the price of LCD TVs has reduced the price gap between OLED TVs and high-end LCD TVs. After this significant price reduction of Skyworth OLED TVs, it has made OLED TVs more cost-effective.
A liquid crystal panel accounts for most of the cost of a LCD TV. Therefore, the supply price of the LCD panel directly determines the LCD TV price. Since last year, as the Samsung closed its 7th generation LCD panel production line, the Panasonic discontinued LCD TV panel business and the LGD LCD panel production line to OLED panels, the global LCD TV panel market has continued to exhibit tight supply and demand conditions, and will not see any relief in the short term. The possibility. This has also led to a year-on-year increase in the average price of LCD TV panel supply by more than 50%, resulting in a significant increase in the price of LCD TVs.
However, the supply shortage of LCD panels is only the trigger for color TV prices, and the technology iteration under the background of consumer upgrades can lift the price center of gravity and become the driving force for color TV prices.
Therefore, under the above background, OLED TVs that can actively emit light and have a picture quality far better than that of liquid crystals naturally become representative products in the high-end transformation process of the color TV market, and will also bring a new round of reshuffle in the color TV industry.
A few years ago, the OLED TV industry experienced a period of market introduction, and consumers have already had a certain understanding of the outstanding quality of OLED TVs. After Skyworth's OLED TV price cuts, highlighting its cost-effective OLED TVs is bound to enter the market in 2017.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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