It’s hard to tell the truth, the greasy and the Nanchang lighting market is dark.
With the rise of the home improvement industry, the Nanchang lighting market is springing up one after another. Perhaps because the lamps are a small part of the home decoration, so it cost two or three thousand dollars to buy lamps, many consumers often do not pay much attention to this. Recently, the author conducted a survey on the provincial lighting market, and found that the lighting market is full of fish and traps.
The product is true and false, and the style of the lamp is similar.
In the investigation, the author found that the crystal lamp of the enamel is a nobleman in the lighting market, and the price is very high. It is difficult to sell thousands of ordinary lamps, but for the crystal lamp, the thousand yuan is the starting price. However, are the lamps on the market really made of crystal?
Consumers may buy glass with the price of crystal! Tang Ronghua, who used to do the lighting business, told the author that crystal is actually a kind of glass, and crystal lamp is crystal glass lamp. Crystal is indeed a purified product, and its price is not the same according to the content of lead. The higher the purity, the more expensive the price.
Therefore, under the attraction of huge profits, many merchants use glass to polish crystal lamps, and label them with a very high price difference between crystal lamps with high purity. Unexplained consumers are confused. In many lighting markets there has always been. For example, the sheepskin lamp, although called the sheepskin lamp, is not really made of sheepskin on the market. Most of them are made of parchment paper with texture similar to sheepskin. Because of the plasticity of parchment, manufacturers can produce a lot of unique sheepskin lamps. There are also sailing-style chandeliers, palace-style wall lamps, etc., which are very popular in the market. Some people will tell you that this is Taiwan sheepskin, which is made of domestic sheepskin, but it is actually sheepskin. Tang Ronghua is outspoken.
In the investigation, the author also found that many merchants use the consumer to have less knowledge of the lighting products in the process of selling the lamps, and the phenomenon that the civet cats change the prince sometimes occurs.
According to the author's investigation, the Nanchang lighting market is very effective. Almost all the store lighting settings are similar: the store ceiling is a lantern, one or two sporadic crystal lamps, sheepskin lamps, etc. The walls are either ceiling lamps or wall lamps, or basically blank. Most storefronts have ceiling lamps and sheepskin lamps. Never consider other factors, the styles of the lamps are basically the same.
Some new brands appeared last year, but as always, this year's new products and spots are very dull. Liu Shujie, the boss of Seiko Lighting, said that in fact, merchants have been looking forward to the emergence of new products and new styles to enable them to distance themselves from small and medium-sized merchants.
Price discounts are sold separately
Then, how deep is the price of the lamps and cats? The price discount is no longer fresh. Lighting distributor Wan Sheng introduced the author to a common phenomenon.
For example, when consumers are doing home improvement, they go to the lighting market to see the lighting. In general, the merchants will choose the lighting according to the requirements of the consumers. At this time, consumers will naturally bargain one by one. In general, the price of a group of lighting products is from the initial 3,000 yuan. After the consumer chooses and cuts it, it is about 2,000 yuan.
At this time, if the consumer trades like this, then the business laughs. Therefore, many savvy consumers will require merchants to discount after they have chosen all the lighting and calculated the price. Many merchants will discount 100 to 200 yuan at this time. As a result, the original price of more than 3,000 yuan has shrunk by more than half.
So, is there still a profit for the merchant? The author is very puzzled. Of course, there are earning heads. According to Wansheng, although the transaction volume is around 2,000 yuan, the cost of the business is calculated at around 1,000 yuan!
Wansheng will collectively refer to the lamps he sells as European lamps. There are many styles of European style lamps, such as candle table chandeliers, shield wall lamps, and table lamps. Consumers can't see the material of the lamp. Wansheng pointed out that there are many kinds of materials, such as iron, copper, resin, ceramics, steel pipes and so on.
Even with the same materials, different treatments have different prices, such as painting and baking varnish. As the name implies, painting is to spray the paint; and baking varnish is to prevent the lamp holder from solidifying after painting, but to send the lamp holder into the paint booth. Electrothermal or far infrared heating to cure the paint layer. Since the effect and durability of the paint are better than those of the paint, the price is naturally more expensive.
Wansheng also told the author that if the home improvement company brought consumers to buy lamps, the greasy inside would be deeper. There are also many vendors who use the asymmetry of sales information to deceive consumers. Take the current high-grade, more fashionable metal lamps, a set of lamps with a price of more than 1,000 yuan, the low-voltage high-light lamp beads are included in the lamps and lanterns for sale. However, the consumer does not know this information, so the merchant sells the lamp beads and the lamps separately. A lamp with a wholesale price of 6 pts and a retail price of 2 yuan will be taken out by the lamps that have already been paid and sold separately. 6 yuan, 8 yuan or even 12 yuan. A luminaire usually has 10-20 low-voltage lamp beads. After careful calculation, consumers should spend more than one hundred yuan.
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