Intelligent lighting is like a broken bamboo high-tech chain landing soon
[Text / high-tech LED reporter Zhou Jianhua] On the afternoon of September 27th, the 12th High-tech LED Industry Summit Forum---Intelligent Lighting and 020 Channel Specials were packed, LED application manufacturing field and channel distributors together for the development of intelligent lighting, And 020 chain system for in-depth discussion. At the same time, the high-tech lighting chain franchisee officially awarded the card, marking the beginning of the system standardization display process of the system.
020 or a powerful boost of intelligent lighting
“General lighting products can also develop rapidly by relying on the 020 model. Once a series of products with high profit added value are put into this system, such as smart lighting, the business can achieve physical distribution, installation, maintenance, etc., then its profit and value. Will be greatly improved." In the 12th High-tech LED Industry Summit Forum---Intelligent Lighting and 020 Channel Special, Dr. Zhang Xiaofei, Chairman of Gaogong LED, concluded.
However, the reporter found that due to market penetration, marketing channels, brand promotion, product cost, follow-up maintenance and other reasons, the LED home smart pace is still slow, especially for channel middlemen and end consumers. The degree is still not high.
It is understood that the application fields of intelligent lighting are mainly concentrated in the field of business and public facilities. Generally, the adoption of intelligent lighting in hotels, high-end villa projects, exhibition venues, municipal projects, etc. is used more.
"I believe that LED smart lighting will drive the smart home market to be active, and once the intelligent cost and after-sales service are solved, smart homes will develop rapidly, and the 020 model will provide a strong guarantee for the realization of this goal. Guan Yong, general manager of Sunshine Lighting, said that intelligent lighting is not just about changing illuminants, but by integrating various modern technologies such as communication, sensing, cloud computing, and Internet of Things into "light is more than just light." Effect.
The market has not formed, and has not yet formed a large consumer market. Most intelligent lighting manufacturers are still trying to guide consumers, and they have been exploring patterns suitable for this industry in the construction of channels. "This shows that it is difficult to provoke the promotion, sales, and after-sales gimmicks by relying solely on enterprises or ordinary dealers, engineering companies, design institutes, etc., and must have a third-party platform to integrate resources." Guan Yong added.
The industry chain has been eager to try
At present, the market environment for intelligent lighting has taken shape, and market competition is no longer just a competition for channels. It has developed into competition for overall competition and comprehensive strength. If enterprises only exert their strength from a certain port such as marketing, products and services, they will not be able to meet the development needs. Lighting companies must clearly understand their core values ​​and existing resources, and based on the actual situation of intelligent lighting, from the market promotion, product development, marketing, back-office supply and other ports, with the effective channel model, Achieve sustainable development of the company.
"Towards intelligentization is an inevitable trend in the future development of LED lighting. In the field of lighting ICs, we will gradually focus on functional dimming products in the future, and the target shipments of dimming products will reach 30%." The guest speaker, Han Xingcheng, general manager of Juyuan Micro, said.
At present, for lighting companies that have achieved certain achievements in the field of intelligence, how to further develop the technology, improve the maturity of the overall control of the system, and how to better integrate the system with the lamps, so that users can better Master the control of the system and the use of the luminaires, so that the intelligent lighting control really landed.
"The price of LED driver power supply is not much lower, because the price cannot be reduced at the expense of quality. Therefore, we are also developing towards smart in the process of large-scale lean production." Liu Jun, deputy director of Gao Xun Electronics R&D Center, was at the meeting. Said, the smart LED ceiling lamp series displayed at this high-tech exhibition is quite popular.
All franchisees hold high-tech lighting chain
"All the manufacturing ports of the industrial chain are heading towards LED intelligent lighting, and I think the most suitable promotion and sales channel is the network. This year we will increase R&D and investment in this area, and actively cooperate with Gaogong Mall." Yong said that he is very optimistic about the high-tech lighting chain mode.
Since last year, many LED lighting brand companies have begun to increase their attention and investment in e-commerce channels after they first saw their results. The e-commerce channel has become an indispensable fourth channel for LED lighting companies.
Driven by e-commerce and mobile Internet, new marketing concepts and strategies have emerged. The sales model of LED lighting will become more and more simple. Especially the emergence of e-commerce and O2O mode, the traditional hierarchical agent mode is being broken.
As far as the current marketing channels are concerned, although the traditional hierarchical agent model still dominates the mainstream, but because the entire marketing process is too complicated, in the process of product delivery, it will undoubtedly increase its operating costs, especially for distributors at the end of marketing. Under the squeezing of huge cost and layer-by-layer policies, the living space is narrower, and because of this, the industry calls for the emergence of flat channels.
It is understood that Gaogong Lighting Chain (http://) is the first O2O platform in China's lighting industry, and is the largest lighting chain store system with the largest brand resources in China.
The meeting also invited the person in charge of the brand company and the representative of the responsible dealer to conduct in-depth exchanges and discussions around the changing trend of the LED lighting market in the context of the new marketing era. At the same time, the 2014 high-tech lighting chain brand suppliers and franchisees concentrated strategic cooperation signing ceremony was held.
“Channel diversification is an indisputable fact. The high-tech chain is to help dealers to position themselves as a participant in all aspects of sales and prices, and to provide logistics supply, capital platform and intermediate in the entire circulation. The role of the service." Gao Jing lighting chain system joined dealers, Beijing Sunshine Chuangyi Lighting Appliance Co., Ltd. General Manager Pan Jing confidence is very good.
020 or a powerful boost of intelligent lighting
“General lighting products can also develop rapidly by relying on the 020 model. Once a series of products with high profit added value are put into this system, such as smart lighting, the business can achieve physical distribution, installation, maintenance, etc., then its profit and value. Will be greatly improved." In the 12th High-tech LED Industry Summit Forum---Intelligent Lighting and 020 Channel Special, Dr. Zhang Xiaofei, Chairman of Gaogong LED, concluded.
Dr. Zhang Xiaofei, Chairman of Gaogong LED, presided over the meeting
Intelligent lighting is not a new word. But with the LED tide, intelligent lighting has a different vitality. Whether it is Philips, Osram, GE, Toshiba Lighting, TCL-Rogrange and other international lighting companies, or Hongyan Electric, Hedong Electronics, Juhui Electronics KOTI, Bangqi Electronics, Nanjing Tianshun and other domestic lighting electrical enterprises, combined with LED light source Home intelligence has become its highlight.However, the reporter found that due to market penetration, marketing channels, brand promotion, product cost, follow-up maintenance and other reasons, the LED home smart pace is still slow, especially for channel middlemen and end consumers. The degree is still not high.
It is understood that the application fields of intelligent lighting are mainly concentrated in the field of business and public facilities. Generally, the adoption of intelligent lighting in hotels, high-end villa projects, exhibition venues, municipal projects, etc. is used more.
"I believe that LED smart lighting will drive the smart home market to be active, and once the intelligent cost and after-sales service are solved, smart homes will develop rapidly, and the 020 model will provide a strong guarantee for the realization of this goal. Guan Yong, general manager of Sunshine Lighting, said that intelligent lighting is not just about changing illuminants, but by integrating various modern technologies such as communication, sensing, cloud computing, and Internet of Things into "light is more than just light." Effect.
The market has not formed, and has not yet formed a large consumer market. Most intelligent lighting manufacturers are still trying to guide consumers, and they have been exploring patterns suitable for this industry in the construction of channels. "This shows that it is difficult to provoke the promotion, sales, and after-sales gimmicks by relying solely on enterprises or ordinary dealers, engineering companies, design institutes, etc., and must have a third-party platform to integrate resources." Guan Yong added.
The industry chain has been eager to try
At present, the market environment for intelligent lighting has taken shape, and market competition is no longer just a competition for channels. It has developed into competition for overall competition and comprehensive strength. If enterprises only exert their strength from a certain port such as marketing, products and services, they will not be able to meet the development needs. Lighting companies must clearly understand their core values ​​and existing resources, and based on the actual situation of intelligent lighting, from the market promotion, product development, marketing, back-office supply and other ports, with the effective channel model, Achieve sustainable development of the company.
meeting venue
It is precisely because of the high threshold and high profit, facing the new blue ocean of LED intelligent lighting, many lighting industry giants have been planning intensively, and form alliances and seek common development. Developers of LED driver ICs such as Dialog and Juyuan Micro have also proposed design solutions including chip and networking technology communication protocols and application software to reduce the threshold and overall BOM cost of LED lighting system enterprises to develop intelligent lighting products."Towards intelligentization is an inevitable trend in the future development of LED lighting. In the field of lighting ICs, we will gradually focus on functional dimming products in the future, and the target shipments of dimming products will reach 30%." The guest speaker, Han Xingcheng, general manager of Juyuan Micro, said.
At present, for lighting companies that have achieved certain achievements in the field of intelligence, how to further develop the technology, improve the maturity of the overall control of the system, and how to better integrate the system with the lamps, so that users can better Master the control of the system and the use of the luminaires, so that the intelligent lighting control really landed.
"The price of LED driver power supply is not much lower, because the price cannot be reduced at the expense of quality. Therefore, we are also developing towards smart in the process of large-scale lean production." Liu Jun, deputy director of Gao Xun Electronics R&D Center, was at the meeting. Said, the smart LED ceiling lamp series displayed at this high-tech exhibition is quite popular.
All franchisees hold high-tech lighting chain
"All the manufacturing ports of the industrial chain are heading towards LED intelligent lighting, and I think the most suitable promotion and sales channel is the network. This year we will increase R&D and investment in this area, and actively cooperate with Gaogong Mall." Yong said that he is very optimistic about the high-tech lighting chain mode.
Since last year, many LED lighting brand companies have begun to increase their attention and investment in e-commerce channels after they first saw their results. The e-commerce channel has become an indispensable fourth channel for LED lighting companies.
Driven by e-commerce and mobile Internet, new marketing concepts and strategies have emerged. The sales model of LED lighting will become more and more simple. Especially the emergence of e-commerce and O2O mode, the traditional hierarchical agent mode is being broken.
As far as the current marketing channels are concerned, although the traditional hierarchical agent model still dominates the mainstream, but because the entire marketing process is too complicated, in the process of product delivery, it will undoubtedly increase its operating costs, especially for distributors at the end of marketing. Under the squeezing of huge cost and layer-by-layer policies, the living space is narrower, and because of this, the industry calls for the emergence of flat channels.
It is understood that Gaogong Lighting Chain (http://) is the first O2O platform in China's lighting industry, and is the largest lighting chain store system with the largest brand resources in China.
The meeting also invited the person in charge of the brand company and the representative of the responsible dealer to conduct in-depth exchanges and discussions around the changing trend of the LED lighting market in the context of the new marketing era. At the same time, the 2014 high-tech lighting chain brand suppliers and franchisees concentrated strategic cooperation signing ceremony was held.
The representative of the high-tech lighting chain system, the representative of Suning Lighting, Guan Yong, awarded the plaque to the franchisees.
“The platform's original online order, offline experience, online and offline purchase models, this year plans to attract 3,000 county-level cities (districts) dealers to join.†Gao Li LED general manager Zheng Liyao said, The high-tech lighting chain selects the best local distributors in the county-level city (with a large store in the appropriate location) to join the high-tech lighting chain system, becoming the only franchise store in the region, responsible for local high-tech lighting Chain operation.
Part of the franchisees took a group photo
The high-tech lighting chain provides a full line of LED lighting products, including furniture lighting, commercial lighting, special lighting and lighting lighting. At present, the brands include Sunlight Lighting, Tsinghua Tongfang, Xinteli, Infineon, Andenburg, Hongpai and many other well-known domestic brands.“Channel diversification is an indisputable fact. The high-tech chain is to help dealers to position themselves as a participant in all aspects of sales and prices, and to provide logistics supply, capital platform and intermediate in the entire circulation. The role of the service." Gao Jing lighting chain system joined dealers, Beijing Sunshine Chuangyi Lighting Appliance Co., Ltd. General Manager Pan Jing confidence is very good.
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