Huawei character rumors / millet seven words 诀 Internet thinking battle

Perhaps this definition is too boring, Xiaomi founder Lei Jun condensed it into seven words: focus, extreme, word of mouth, fast. This has also become the "standard" in the industry, because the current point of view, Xiaomi is indeed very successful, in a few years accumulated a valuation of 45 billion US dollars.

However, according to Yu Chengdong, CEO of Huawei's consumer business, these seven words may be suitable for the Internet, but they cannot adapt to the current era of Internet+.

“The era of Internet+ is a very big opportunity. We hope to seize this trend but reject opportunism; we must do the most essential and basic work and establish a new healthy industry order.” Seven words with Rebs Differently, Yu Chengdong believes that in order to win the challenge of the Internet+ era, it is necessary to make good articles at the four levels of innovation, extremeness, concentration, and integrity. Although we did not mention competitors in our speeches, we can also see from the speeches that Huawei and Xiaomi have different growth paths and ways of thinking about their competitors.


Internet superpower is a double-edged sword

Yu Chengdong said that the Internet is an advanced productive force that has changed the way people communicate with each other. From the past one-way communication to interactive communication, consumers' voice has never been as strong as it is today. It can be said that the Internet age has a profound impact on brand marketing, product development and improvement.

Not only that, the organization and operation of the Internet is more flat and efficient, and communication is more accurate and direct to consumers. Either in e-commerce sales or in the way of information transmission, great changes have taken place. In addition, the Internet is also an era of deep user participation. Through big data and analysis and mining, you can accurately understand user habits, such as consumer browsing web pages, favorite content, etc. Consumers can easily put their own preferences into the Internet.

The "Internet +" action will give all walks of life more powerful capabilities. However, with the increase in the ability of the Internet to inject, the greater the responsibilities of leading companies that have emerged in this gusto to emerge, the greater the responsibility they have to shoulder, and that everyone is obliged to establish a new industry order and promote the healthy development of the industry.

However, Yu Chengdong pointed out at the same time that internet superpower is a double-edged sword, and that angels and demons are among one idea. “It is the spirit of self-discipline, or the speculative mentality of speculating on quick cash. It will determine the destiny of the industry. In this era, the greater the capacity of the Internet+, the greater the responsibility. If you pursue the speculative mentality of fast money, you will be irresponsible. Plagiarism, low quality, disregard for user privacy, over-marketing, etc. are the devil's side."

“We are making mobile phones. How many users know the indicators of mobile phone radiation to the human body? Huawei has a large number of RF labs and microwave darkrooms to test mobile phone radiation, ensuring that our mobile phones can pass the world’s most stringent test standards in the United States. In all tests in Europe and in Europe, Huawei mobile phones have tested more radiation than other brands, which is invisible to consumers and not intuitively perceived in everyday use, but we insist on investing in large amounts of research and development expenses every year. I believe these efforts are really thinking of consumers and providing them with value."


From seven-character to eight-character rumors

Yu Chengdong believes that in order to win the challenge of the Internet+ era, companies must make good articles in terms of innovation, extremes, focus, and integrity.

In his opinion, innovation is the core element of an enterprise. Enterprises must adhere to the development and reserve of core competitiveness, rather than being satisfied with shallow, small innovations. "Only innovation can build core competitiveness. We always insist on investment in research and development. We use 10% of our revenue each year for innovative research."

For example, Huawei's Hessian Kirin 920 chip, which was launched last year, is the industry's first eight-core chip that supports LTE Cat6, which has obvious advantages for improving the power saving and signal experience of mobile phones. "The chip is not simple, condenses many core technologies, has a large number of algorithms and core technologies, and requires a large number of mathematicians, physicists, and communication experts to do a lot of simulation and core technologies together."

The ultimate is the second key word. The Internet era needs even more extreme spirits to create quality products. "Huawei Mate7 sold out of stock, we have not invested too much advertising, but rely on the Internet word of mouth. In the Internet era, good and bad will be amplified, it makes sense. The Internet is not only an amplifier, it is Multipliers. In the age of the Internet we need the ultimate spirit."

“The third is focus, and less is more. This era is too impetuous, and Huawei needs a more focused spirit. We have done a group of advertisements and triggered widespread discussion in society. The content is very simple, the picture is one sentence: what spirit does Huawei insist? "Efforts to learn from Li Xiaowen." Yu Chengdong said, "In the era of great opportunities, do not opportunism. Cloth academician Li Xiaowen's persistent research spirit and focus on scientific research are very valuable in the flashy era. Huawei grew from a workshop business to today's Global companies, their constant pursuit of technological innovation, and Li Xiaowen have similar interests. We often say that the outlet, but what we really need is to focus on the ultimate spirit to do a good job of products and services."

"Integrity can only create a brand. We cannot be overwhelmed by the advent of the Internet era, but we forget the spirit of integrity. The essence of a brand is integrity and commitment and responsibility to consumers and customers, regardless of quality, performance, or security." every aspect".

“Although the internet is new, but the way of business remains unchanged, we must not forget the nature and spirit of commerce. The consumer products that people see are not the hardware and software such as chips and cameras, but the story of the brand that is emotionally presented. The essence of returning to consumer electronics products is 'people' rather than 'materials'. Consumer electronics products satisfy the emotional needs of consumers for the humanities, intensions, and attitudes, and are reflected in the sense of design, materials, brands, and other fashion elements. Hardware and software are the means to achieve "human" needs." Yu Chengdong said finally.