How to Connect Radio and TV to the Internet in the New Year

Internet + rises, this year is the big year for radio and television to dock with the Internet

Focus on the wired network, at first more traditional OTT box + cable network, and later radio and television boxes directly to the outside, today mainly based on a radio and television intranet, including the TVOS standard can be controlled. In any case, radio and television are connected to the Internet.

In an interview, Yuan Dong once again stated that the first step in connecting to the Internet is to have a data collection system. Followed by a good platform. Tongzhou original technology is now handed over to Hayun to continue to carry forward. Combine Yaha technology to form an application that interfaces with the Internet. Tongzhou provides a platform to promote the transformation of broadcasting and television.

The transformation of radio and television also requires the transformation of ideological awareness of radio and television throughout the country, and the overall thinking has turned. This is the trend of the times.

Yuan Dong said that this year 2015 should be the year in which radio and television are connected to the Internet. The connection of the radio and television to the Internet will surely be explored and developed. Tongzhou is ready to develop with radio and television.

Radio and TV are not yet open enough, a bit like little girls fall in love

Yuan Dong said that to smooth out obstacles, this matter is very long. At present, radio and television are not open enough in many aspects. Yuan Dong said that Radio and TV believes that as long as it is tainted with a box of things, it is all radio and television, and this point of view should be abandoned. To this end, Yuan Dong made a funny humorous metaphor. Radio and television's current state of mind is a bit like a girl falling in love. The girl in love will feel that "your things are mine and my things are mine." This view is wrong. Because in this state of mind, if radio and television do mobile phones, then WeChat will not get up, WeChat is radio and television. Obviously this is not conducive to overall development.

The current situation is that if you engage in shopping on television, radio and television must have the right to dominate. Another example is to get a medical treatment in the above, this is radio and television. If you do anything else, it is still radio and television. Anyway, as long as you make something on the box, it is all radio and television.

But no matter what, the first thing of broadcasting and TV is to make the network well. Put the data to good job. The data channel should be done well to provide support for third parties. To abandon the girls when they fall in love, "regardless of your own, anyway, it is my" state of mind.

Yuan Ming concluded that the role of the network is to help and promote the establishment of a radio and television platform and provide service support for third parties. Radio and television should adopt a more open mind and accept third parties to jointly develop platforms and learn to share.

The potential value of the radio and television Internet is huge.

Yuan Dong believes that the potential value of the radio and television Internet is huge, and radio and television companies need to break through the underlying technical barriers. Data collection is required to accurately locate users. Only by accurately grasping the changes in the needs of users can we be able to target and provide users with quality and efficient services. At the same time, he called for cooperation between the Internet, TV stations, and Internet companies to enrich user behavior. Based on the analysis of user behavior data, the user's entire consumption behavior is detonated. Yuan Tung repeatedly stressed that it is not possible to connect the Internet without doing a good job of the underlying foundation.

At present, the radio and television network is not strong enough. With real internet thinking, set-top boxes should become a platform. The current radio and television boxes have a situation in which certain contents are not interoperable between boxes and can be used on one type of box and cannot be used on the other type of box. If WeChat is the same, it can be used on ios, it can't be used on Android, or it can be used on Huawei mobile phones, and it can't be used on ZTE's mobile phones. In this case, WeChat certainly will not have such a large number of users quickly and will not be as popular as it is today. One of the reasons for this phenomenon is technical obstacles. What Tongzhou is doing now is to wipe out this technical obstacle so that all applications can run on the set-top box.

This technology depends on the "box manager" of Tongzhou. Box butler software is one of a series of big data products launched by Tongzhou. Yuan Dong said that there will soon be a "box manager" pilot. The box manager solves the problem that the box cannot be interconnected once and for all, so that consumers can benefit from new ones and lifetime benefits. Now the set-top box manufacturers are not happy to install "box stewards" in boxes. This matter requires radio and television to promote box manufacturers. It's the operators that push the manufacturers to do it.

In the end, Yuan Dong concluded that in order for the radio and television to successfully connect to the Internet, we must first emancipate our minds, and secondly we must also be prepared technically. Both ideologically and technically must be liberated.

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