How Shell makes VR technology land in the real estate field
In May of this year, a newly born real estate service platform entered the VR field like a thunderstorm. Unlike other companies, it has all its own software and hardware, including the landing channel.
For details, please refer to: Investing 200 million yuan in two years, the shells are looking for a house to let VR technology land in the real estate field
Two months later, at the Geek Park Rebuild2018 Technology Business Summit, Hui Xinchen, vice president of Shell Finding Real Estate and general manager of Rushi Business Unit, announced the achievements of Shell VR Real Estate Inspection during this period of time. In the interview after the meeting, I learned about Shell’s new progress in VR viewing, and discussed with Hui Xinchen in terms of VR technology and VR + real estate.
At the end of April this year, the Shell House Search App was officially launched. As an upgraded version of Lianjia.com, unlike Lianjia, its positioning platform brings together many brokerage brands and apartment brands.
One obvious difference from other house finding software is that Shell House Search has added a VR viewing function. You can directly view the overall structure and layout of the house at 720 degrees in the App, and you can move from point to point to view The details of each room. In addition, it has also added a VR lecture room function, and the broker can directly guide users to understand the house online.
Regarding the specific functions that can be achieved, I must know the overwhelming subway advertisements in major cities through the shells and the TV advertisements during the World Cup.
When everyone is watching or wondering what role this feature can play for users to rent and buy a house, Shell recently announced a series of data for the three months, and this is the first time these data have been exposed.
According to Hui Xinchen, as of the data at the end of June, many housing estates in many cities have realized VR. Take Chengdu as an example. At present, there are more than 90 photographers in Chengdu. The efficiency of shooting VR housing has reached 100% in just 3 months. The coverage rate of new houses has reached over 53%, and the total number of houses is nearly 30,000 In Chengdu, more than 80% of shell users have used VR for viewing.
From the perspective of the specific effects of VR viewings, the average residence time per person in VR listings has increased by 381% compared with ordinary listings. In addition, the number of viewing listings per capita has also increased to 180%. Users who have used the VR viewing function per capita viewed them within 7 days. Room efficiency increased to 140%.
As for the conversion to the actual housing transaction rate that everyone cares about, Hui Xinchen gave the following answer.
"The promotion of transactions is viewed in this way, which means that our business opportunities will be much higher than before, and this part will all happen on the internal pages of VR, including VR tape viewing. VR tape viewing is a very important scene, because users Directly initiated an interaction with the broker. This kind of business opportunity is more than twice as high as 400 calls, so the overall business opportunity is also very obvious."
Although everyone knows that it is impossible for users to directly generate transactions through online viewing. This is determined by the specific behavior of buying a house. Its importance and the amount of money involved determine that users cannot be so "rapidly", but VR Gyro believes that the value of this form cannot be denied in this way, at least it has doubled the effect on business opportunities.
Compared with pictures or videos, users in the form of VR viewing have more initiative, and the details of the house can be better presented. Mr. Top also experienced this form with friends around him. Almost all the feedback was positive. This method is much better than pictures.
On the user side, in addition to more housing information, the basic requirements for buying a house and renting a house are more "real".
"I think the B-side may not be easy to say, but the C-side is valuable. The logic that the platform has always believed in is to be good to the user and break the inequality of information for the user. We try to make the house information to the user in all directions. Because behind the scenes There is a logic: the more real the information that users get from you, the more they trust you, and the more willing they are to continue to interact with you." Hui Xinchen mentioned.
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