Competition in the central air-conditioning industry is heating up.

The huge growth potential, good development environment, and strong desire to revitalize the national industry prompted air-conditioner manufacturers such as Midea and Gree to secretly launch market expansion offensives and attacked cities and seized market heights.

Recently, with an area of ​​1,000 mu, a total investment of over 2 billion yuan, and an annual output value of 10 billion yuan, China's largest central air-conditioning production base has started construction in the Hefei Hi-tech Zone. In addition, Gree invested and set up factories in Hefei and Zhengzhou respectively, Zhigaobu Jiujiang and Wuhu... At one time, the domestic central air-conditioning market was “war-fighting”, and the turbulent undercurrent indicated that the market competition in the future had begun and the capacity expansion would become the next Competition focus.

The industry believes that the domestic air-conditioning brand has invested heavily to ignite the central air-conditioning war, marking the central air-conditioning industry has taken over the traditional home air-conditioning "brake baton", the scale will gradually expand, the competition will also become more intense.

It is reported that this year the domestic air-conditioning industry as a whole has shown a rising trend. The government has introduced 4 trillion yuan of investment plans, many of which are related to central air-conditioning: New large-scale infrastructure projects such as airports, railways, and nuclear power have also emerged in an endless stream. At the same time, the implementation of the overall national strategy for regional development has focused on strengthening the development of small and medium-sized cities and small towns. The construction of small and medium-sized cities and towns requires the addition of commercial facilities. This has brought tremendous opportunities for the development of the western, northeast, and central regions. These favorable factors, There is no doubt that commercial central air-conditioning has brought great opportunities for development.

This year, domestic central air-conditioning companies headed by Midea have developed rapidly. In the first half of this year, US sales in the domestic market have exceeded 3 billion yuan, which is equivalent to sales for the entire year of 2009. It is understood that Midea currently has five major product lines: chillers, multi-connected, air-powered water heaters, light commercial air conditioners, and industrial washing machines. In the sales in the first half of the year, the growth rate of multi-line central air-conditioning products of competitive products exceeded 100%, chillers increased by 60%, the annual growth rate of air-energy water heaters reached 130%, and the sales of computer room air conditioners were the most alarming, which was a year-on-year increase of 5.5. Times, other products have varying degrees of growth.

Analysts pointed out that with the increasingly fierce competition in the domestic central air-conditioning market in recent years, the United States has begun to exert force to accelerate the expansion of production scale and market share, gradually complete the regional layout, and strive to continue to lead in scale and strength in the future market competition. It holds the dominance of the market.

In addition to the ever-increasing technological innovation, excellent quality, and perfect services, many domestic companies such as Midea have also made multiple attacks on their marketing channels. At present, Midea has set up 25 HVAC sales subsidiaries in China, which are closer to the market. Analysts pointed out that this is an important reason why domestic companies have taken the lead in foreign-funded enterprises in recent years.