Cloud Audiovisual Market Opportunities and Challenges Coexist Technology and Content Constraints
Cloud sharing, cloud synchronization, cloud video... One by one, new terms related to “cloud†are gradually entering people’s lives. The rapid development of "cloud computing" technology not only provides users with unlimited applications, but also brings unlimited business opportunities for the company.
The reporter learned from the first Cloud Audiovisual Industry Forum that since this year, domestic color TV companies such as Konka, Skyworth, and Hisense have entered the "cloud audiovisual" field, and cloud audio and video products such as cloud television, cloud player and cloud set-top box have emerged. In contrast, foreign TV companies are more cautious in the emerging "cloud video" market. Government officials, corporate representatives and industry experts attending the meeting all stated that the market opportunities and challenges of the “cloud audiovisual†market have just started.
The Trend of IT TV Sets Shows Smart TV Permeability Over 10%
Liang Feng, director of audio and video products division of the Electronic Information Department of the Ministry of Industry and Information Technology, stated that the audiovisual industry is an important part of China’s electronic information industry. During the “12th Five-Year Plan†period, the audiovisual industry is moving toward digitalization, networking, intelligence, and energy conservation and environmental protection. accelerate. According to statistics, in 2010 China's audio-visual product manufacturing sales reached 447.9 billion yuan, an increase of 9.6% year-on-year. In the first eight months of this year, the sales value and export delivery value of the audiovisual industry increased by 17.1% and 9.7% respectively year-on-year. From January to August, 71.68 million color TV sets were produced in the industry, an increase of 4.9% year-on-year, of which LCD TVs increased by 10.9% year-on-year, accounting for 74.5% of total TV production. LED-backlit LCD TVs, 3D TVs, and Internet TVs continue to emerge, and they have rapidly grown into the mainstream of the market, which is of great significance to boost consumption and enhance market vitality.
Hao Yabin, vice president of the China Electronics Video Industry Association, introduced that the penetration of smart TVs is constantly improving. According to data monitoring, the penetration of smart TVs has exceeded 10% in August this year. The penetration of LED-backlit TVs, 3D TVs, and smart TVs is expected to exceed 45%, 25% and 10% respectively this year.
Liang Feng believes that as the integration of the three networks continues to accelerate, the IT trend of television sets is becoming more apparent. The smart TV that appeared in 2010 brought new experiences such as application stores and human-computer interaction. In 2011, major TV manufacturers launched cloud TVs to build cloud platforms. The emergence of the concept of cloud television is a further exploration of the color TV industry towards networking and intelligence.
Liang Feng pointed out that digital television under the concept of cloud computing not only has television signal reception and display functions, but is also a carrier of emerging applications, embodies a new network-based information service model, and reflects the application-centered development concept. It is also in line with the current trend of extending the electronic information industry to services and the integration of the manufacturing industry and the operating industry, which deserves the common attention and consideration of the entire industry.
Rapid decline in hardware prices TV industry competition diversification
Hao Yabin believes that with the intelligentization of televisions, the color TV industry will gradually develop into an open business bearing platform. At the same time, the color TV industry will also enter a higher level of ecological chain competition. The competition of color TV manufacturers in the future is not only the competition of terminals, but also the competition of the entire ecosystem. The core of competition is service.
With the rapid advancement of electronic technology, hardware prices are rapidly entering the decline channel. Hao Yabin, for example, said that from 1982 to 2011, the price of memory dropped by 45,000 times, and the price of hard disk dropped by 36 times. The rate of decline was very alarming. This year's "Eleventh" Golden Week, 32-inch TV prices have dropped from tens of thousands to 1600 yuan. China Electronic Video Industry Association expects that according to this trend, the price of LCD TVs will also drop rapidly. By 2016, the price of 64-inch LCD TVs may be lower than US$400.
Hao Yabin said that the current traditional color TV manufacturers are gradually out of simple product technology competition, into a diversified and comprehensive competition. With the change of consumer demand, consumers have no interest in where the content is, and only care about the immediacy and interactivity of the content itself. TV companies began to think about how to build a new "cloud + end" business model, through the sale of television terminals, increase the content and consumer connections, thereby bringing more business value, resulting in sustained profitability.
According to this understanding, "Cloud TV" will have an open operating platform. Users can install and uninstall programs provided by third-party service providers such as software and games. Through such procedures, they can continuously expand the functions of color TV sets. Accessing the information they need, the television will also become a smart design that enables cross-platform search between television networks and programs.
Wang Daqing, Samsung Electronics SmartTV application service marketing agency, said that as a color TV company, Samsung has seen the dramatic changes brought by the App Store to the IT market. This year, Nokia and Microsoft have reached a strategic cooperation. Google and Motorola have reached a cooperation. These companies are aware that in the competition between hardware and service software, the era of relying on hardware advantages to achieve huge profits will not be very long, there must be a complete Service industry chain, providing services from hardware to software, user experience, and various solutions, can be invincible.
Currently, Samsung is building a global smart TV application platform and supports third-party developers. Any company that is interested in developing applications for the Samsung smart platform can apply for Samsung Global SmartTV applications. As of October 31, the total number of Samsung Global SmartTV applications has reached 1115, these applications are different from mobile phones and computer applications, but based on the use of TV remote control design, relatively speaking, the operation is more simplified. At present, the total number of Samsung SmartTV application downloads exceeds 11 million, of which 44% are downloaded from lifestyle applications and 21% are from gaming applications.
Wang Daqing believes that with the continuous increase in Samsung TV terminal sales, the number of application downloads will grow at a geometric progression. The rich application content of the application store will promote the sales of terminal hardware devices. In turn, the increase in hardware sales will increase the user's download volume. At the same time, every link in the entire industry chain, including developers, content providers, operators, etc., can profit from it.
Facing both technology and content, speeding up the development of independent standards
Zhang Jianmin, general manager of Konka Group’s multimedia marketing division in North China, said that unlike Samsung’s complete ecological service chain for mobile phones, TVs, and tablet PCs, domestic traditional TV makers are facing two basic thresholds in order to successfully enter the “cloudâ€: One is IT software technology, and the other is the provision of program content. The former is in the hands of the international IT giant. The latter involves intellectual property, and it is difficult to become a traditional manufacturing enterprise. Therefore, as a leading brand in the domestic color TV industry, there are two possible ways for Konka to face: First, to strengthen cooperation with professional and technical institutions, and second, to expand cooperation with upstream and downstream industrial chains and content suppliers.
Zhang Jianmin said that in 2011 the global consumer electronics industry is being re-divided. Chinese companies must seize opportunities not only in function innovation, but also in the industrial chain to seek breakthroughs and to firmly control manufacturing advantages. Undoubtedly, cloud TV will promote China's color TV industry to make important reflections on the industrial development route and model innovation.
In response to a variety of current technical standards, Konka, Hisense and other domestic color TV companies have said that the inconsistency of technical standards has caused the industry to reach a consensus, and consumers have confused the concept of smart TVs and cloud TV products.
Zhang Subing, deputy director of the Digital TV Standards Compliance Testing Center of the Ministry of Industry and Information Technology, stated that the Ministry of Industry and Information Technology is currently developing a number of industry standards, of which two standards for the application requirements of network television applications and user authentication management systems will be introduced in the near future. In the next step, the Ministry of Industry and Information Technology will form a unified standard for the technical fields of technical requirements for application stores, technical requirements for interface content filtering, operating protocols between interfaces, and basic requirements for operating technologies.
Zhang Subing said that the government is speeding up the development of smart TV, cloud audio and video industry chain key technical standards, and strengthen the independent open cloud platform. He pointed out that at present, many operating systems and chips used in domestic smart TVs come from foreign countries. Only by independently developing cloud audio-visual terminals and open system platforms can they enhance the autonomy of industrial development and prevent the development of industries from being constrained by people.
Related Links
Konka 8000 Series Receives Five-Star Certification for Smart TVs Recently, the Konka 8000 series won the smart five-star certification and is the first product to pass the five-star certification for smart TVs.
Smart TV certification is the level of "intelligence" as a national standard for assessing the degree of television intelligence, and five-star is the highest level of intelligence performance certification. It is understood that the future color TV products will be labeled "IQ" logo.
The 8000 series can be said to be a masterpiece of Konka's smart TVs. Among the four core factors that consumers are most concerned about: smart security, smart applications, intelligent platforms, and intelligent definition, the 8000 series of key performance indicators are ranked in the forefront of similar products. In addition, voice input, SoftAP, 3D dynamic UI, convenient payment, multi-screen interaction, network hard disk, SD expansion and cloud browsing, cloud education, cloud information, cloud mall, cloud security and many other features, are the 8000 series of featured applications.
After years of nurturing and development, China’s smart TVs have begun to show an explosive growth trend. Ovid Consulting (AVC) predicts that smart TVs will accelerate development in the second half of 2011, and the penetration rate of LCD TVs is expected to reach the end of the year. Reached 18.82%. The total size of smart TVs in LCD TVs in 2011 is expected to reach 3.29 million units. As the leading brand of smart TVs, Konka has won the top spot in this competition. Konka's sales of flat-panel TVs reached record highs in September and October, up 12.2% year-on-year. Among them, the smart 3D product camp represented by Smart Cloud TV 8000 series contributed nearly half of the market share to the smart consumer market.
However, the standardization of smart TVs has become the key to the long-term development of the industry. Earlier this year, the Consumer Electronics Informatization Promotion Committee of the Ministry of Industry and Information Technology and the National Radio and TV Products Quality Supervision and Inspection Center launched the "General Specification for the Evaluation of Color Indexes for Informatization of Color Televisions," and for the first time clearly stated that the color television informatization index was defined as "intelligence quotient". The level of "intelligence" is used as a standard to quantify and evaluate the degree of television intelligence. This is also the first national authoritative standard for smart TV products. It not only objectively reflects the level of intelligent televisions, but also provides guidance for consumers' choices.
The reporter learned from the first Cloud Audiovisual Industry Forum that since this year, domestic color TV companies such as Konka, Skyworth, and Hisense have entered the "cloud audiovisual" field, and cloud audio and video products such as cloud television, cloud player and cloud set-top box have emerged. In contrast, foreign TV companies are more cautious in the emerging "cloud video" market. Government officials, corporate representatives and industry experts attending the meeting all stated that the market opportunities and challenges of the “cloud audiovisual†market have just started.
The Trend of IT TV Sets Shows Smart TV Permeability Over 10%
Liang Feng, director of audio and video products division of the Electronic Information Department of the Ministry of Industry and Information Technology, stated that the audiovisual industry is an important part of China’s electronic information industry. During the “12th Five-Year Plan†period, the audiovisual industry is moving toward digitalization, networking, intelligence, and energy conservation and environmental protection. accelerate. According to statistics, in 2010 China's audio-visual product manufacturing sales reached 447.9 billion yuan, an increase of 9.6% year-on-year. In the first eight months of this year, the sales value and export delivery value of the audiovisual industry increased by 17.1% and 9.7% respectively year-on-year. From January to August, 71.68 million color TV sets were produced in the industry, an increase of 4.9% year-on-year, of which LCD TVs increased by 10.9% year-on-year, accounting for 74.5% of total TV production. LED-backlit LCD TVs, 3D TVs, and Internet TVs continue to emerge, and they have rapidly grown into the mainstream of the market, which is of great significance to boost consumption and enhance market vitality.
Hao Yabin, vice president of the China Electronics Video Industry Association, introduced that the penetration of smart TVs is constantly improving. According to data monitoring, the penetration of smart TVs has exceeded 10% in August this year. The penetration of LED-backlit TVs, 3D TVs, and smart TVs is expected to exceed 45%, 25% and 10% respectively this year.
Liang Feng believes that as the integration of the three networks continues to accelerate, the IT trend of television sets is becoming more apparent. The smart TV that appeared in 2010 brought new experiences such as application stores and human-computer interaction. In 2011, major TV manufacturers launched cloud TVs to build cloud platforms. The emergence of the concept of cloud television is a further exploration of the color TV industry towards networking and intelligence.
Liang Feng pointed out that digital television under the concept of cloud computing not only has television signal reception and display functions, but is also a carrier of emerging applications, embodies a new network-based information service model, and reflects the application-centered development concept. It is also in line with the current trend of extending the electronic information industry to services and the integration of the manufacturing industry and the operating industry, which deserves the common attention and consideration of the entire industry.
Rapid decline in hardware prices TV industry competition diversification
Hao Yabin believes that with the intelligentization of televisions, the color TV industry will gradually develop into an open business bearing platform. At the same time, the color TV industry will also enter a higher level of ecological chain competition. The competition of color TV manufacturers in the future is not only the competition of terminals, but also the competition of the entire ecosystem. The core of competition is service.
With the rapid advancement of electronic technology, hardware prices are rapidly entering the decline channel. Hao Yabin, for example, said that from 1982 to 2011, the price of memory dropped by 45,000 times, and the price of hard disk dropped by 36 times. The rate of decline was very alarming. This year's "Eleventh" Golden Week, 32-inch TV prices have dropped from tens of thousands to 1600 yuan. China Electronic Video Industry Association expects that according to this trend, the price of LCD TVs will also drop rapidly. By 2016, the price of 64-inch LCD TVs may be lower than US$400.
Hao Yabin said that the current traditional color TV manufacturers are gradually out of simple product technology competition, into a diversified and comprehensive competition. With the change of consumer demand, consumers have no interest in where the content is, and only care about the immediacy and interactivity of the content itself. TV companies began to think about how to build a new "cloud + end" business model, through the sale of television terminals, increase the content and consumer connections, thereby bringing more business value, resulting in sustained profitability.
According to this understanding, "Cloud TV" will have an open operating platform. Users can install and uninstall programs provided by third-party service providers such as software and games. Through such procedures, they can continuously expand the functions of color TV sets. Accessing the information they need, the television will also become a smart design that enables cross-platform search between television networks and programs.
Wang Daqing, Samsung Electronics SmartTV application service marketing agency, said that as a color TV company, Samsung has seen the dramatic changes brought by the App Store to the IT market. This year, Nokia and Microsoft have reached a strategic cooperation. Google and Motorola have reached a cooperation. These companies are aware that in the competition between hardware and service software, the era of relying on hardware advantages to achieve huge profits will not be very long, there must be a complete Service industry chain, providing services from hardware to software, user experience, and various solutions, can be invincible.
Currently, Samsung is building a global smart TV application platform and supports third-party developers. Any company that is interested in developing applications for the Samsung smart platform can apply for Samsung Global SmartTV applications. As of October 31, the total number of Samsung Global SmartTV applications has reached 1115, these applications are different from mobile phones and computer applications, but based on the use of TV remote control design, relatively speaking, the operation is more simplified. At present, the total number of Samsung SmartTV application downloads exceeds 11 million, of which 44% are downloaded from lifestyle applications and 21% are from gaming applications.
Wang Daqing believes that with the continuous increase in Samsung TV terminal sales, the number of application downloads will grow at a geometric progression. The rich application content of the application store will promote the sales of terminal hardware devices. In turn, the increase in hardware sales will increase the user's download volume. At the same time, every link in the entire industry chain, including developers, content providers, operators, etc., can profit from it.
Facing both technology and content, speeding up the development of independent standards
Zhang Jianmin, general manager of Konka Group’s multimedia marketing division in North China, said that unlike Samsung’s complete ecological service chain for mobile phones, TVs, and tablet PCs, domestic traditional TV makers are facing two basic thresholds in order to successfully enter the “cloudâ€: One is IT software technology, and the other is the provision of program content. The former is in the hands of the international IT giant. The latter involves intellectual property, and it is difficult to become a traditional manufacturing enterprise. Therefore, as a leading brand in the domestic color TV industry, there are two possible ways for Konka to face: First, to strengthen cooperation with professional and technical institutions, and second, to expand cooperation with upstream and downstream industrial chains and content suppliers.
Zhang Jianmin said that in 2011 the global consumer electronics industry is being re-divided. Chinese companies must seize opportunities not only in function innovation, but also in the industrial chain to seek breakthroughs and to firmly control manufacturing advantages. Undoubtedly, cloud TV will promote China's color TV industry to make important reflections on the industrial development route and model innovation.
In response to a variety of current technical standards, Konka, Hisense and other domestic color TV companies have said that the inconsistency of technical standards has caused the industry to reach a consensus, and consumers have confused the concept of smart TVs and cloud TV products.
Zhang Subing, deputy director of the Digital TV Standards Compliance Testing Center of the Ministry of Industry and Information Technology, stated that the Ministry of Industry and Information Technology is currently developing a number of industry standards, of which two standards for the application requirements of network television applications and user authentication management systems will be introduced in the near future. In the next step, the Ministry of Industry and Information Technology will form a unified standard for the technical fields of technical requirements for application stores, technical requirements for interface content filtering, operating protocols between interfaces, and basic requirements for operating technologies.
Zhang Subing said that the government is speeding up the development of smart TV, cloud audio and video industry chain key technical standards, and strengthen the independent open cloud platform. He pointed out that at present, many operating systems and chips used in domestic smart TVs come from foreign countries. Only by independently developing cloud audio-visual terminals and open system platforms can they enhance the autonomy of industrial development and prevent the development of industries from being constrained by people.
Related Links
Konka 8000 Series Receives Five-Star Certification for Smart TVs Recently, the Konka 8000 series won the smart five-star certification and is the first product to pass the five-star certification for smart TVs.
Smart TV certification is the level of "intelligence" as a national standard for assessing the degree of television intelligence, and five-star is the highest level of intelligence performance certification. It is understood that the future color TV products will be labeled "IQ" logo.
The 8000 series can be said to be a masterpiece of Konka's smart TVs. Among the four core factors that consumers are most concerned about: smart security, smart applications, intelligent platforms, and intelligent definition, the 8000 series of key performance indicators are ranked in the forefront of similar products. In addition, voice input, SoftAP, 3D dynamic UI, convenient payment, multi-screen interaction, network hard disk, SD expansion and cloud browsing, cloud education, cloud information, cloud mall, cloud security and many other features, are the 8000 series of featured applications.
After years of nurturing and development, China’s smart TVs have begun to show an explosive growth trend. Ovid Consulting (AVC) predicts that smart TVs will accelerate development in the second half of 2011, and the penetration rate of LCD TVs is expected to reach the end of the year. Reached 18.82%. The total size of smart TVs in LCD TVs in 2011 is expected to reach 3.29 million units. As the leading brand of smart TVs, Konka has won the top spot in this competition. Konka's sales of flat-panel TVs reached record highs in September and October, up 12.2% year-on-year. Among them, the smart 3D product camp represented by Smart Cloud TV 8000 series contributed nearly half of the market share to the smart consumer market.
However, the standardization of smart TVs has become the key to the long-term development of the industry. Earlier this year, the Consumer Electronics Informatization Promotion Committee of the Ministry of Industry and Information Technology and the National Radio and TV Products Quality Supervision and Inspection Center launched the "General Specification for the Evaluation of Color Indexes for Informatization of Color Televisions," and for the first time clearly stated that the color television informatization index was defined as "intelligence quotient". The level of "intelligence" is used as a standard to quantify and evaluate the degree of television intelligence. This is also the first national authoritative standard for smart TV products. It not only objectively reflects the level of intelligent televisions, but also provides guidance for consumers' choices.
Generators refer to mechanical equipment that converts mechanical energy into electrical energy, which is driven by hydraulic turbines, steam turbines, diesel engines or other power machinery, and converts the energy generated by water flow, air flow, fuel combustion or nuclear fission into mechanical energy, which is then transferred to the generator, and then converted to electrical energy by the generator.
Generators are widely used in industrial and agricultural production, national defense, science and technology and daily life. Generators have many forms, but their working principles are based on the law of electromagnetic induction and the law of electromagnetic force. Therefore, the general principle of its construction is to use appropriate magnetic and conductive materials to form the magnetic circuit and circuit for mutual electromagnetic induction, so as to generate electromagnetic power and achieve the purpose of energy conversion.
Diesel generator is a small power generation equipment, which refers to the power machinery that uses diesel as fuel and diesel engine as prime mover to drive the generator to generate electricity. The whole unit is generally composed of diesel engine, generator, control box, fuel tank, storage battery for starting and control, protection device, emergency cabinet and other components.It can be used for daily power generation and emergency power generation of various families, offices, large, medium and small enterprises.
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Henan New Electric Power Co.,Ltd. , https://www.newelectricpower.com