China’s photo-enterprise can enter the African market by illuminating the African plan
What is the illuminating project in Africa?
The illuminating Africa project was initiated by the World Bank to improve the lighting situation in Africa, make full use of renewable energy such as solar energy and wind energy, and replace the harmful, high carbon dioxide emissions and relatively expensive fossil fuels with high efficiency and modern lighting. Lamps (such as kerosene lamps, candles, etc.).
Under the leadership of the World Bank/International Finance Corporation, through the joint efforts of governments, institutional organizations, off-grid lighting production and marketing companies from all over the world (especially African countries), an independent and sustainable development of off-grid lighting in Africa will be formed. often
The objectives of the project also include:
1. Reduce the marketing risks of lighting companies;
2. Attract private companies to explore African markets;
3. Support the long-term and sustainable development of the African market.
What is the significance of illuminating African projects for business development?
One of the important purposes of illuminating the African project is to help renewable energy and lighting manufacturing companies enter the African market with low risk and low cost.
1. The threshold of the African lighting market is low, and any modern lamp has an unparalleled advantage over the commonly used kerosene lamps in the local area;
2. Illuminate African projects to conduct advanced market research and research for companies, including quantitative consumer demand, consumer behavior and financial status, to help companies design products, determine appropriate business models, and develop project design and marketing strategies;
3. The project analyzes and helps reduce local barriers to policy and regulatory management (such as taxes, import restrictions, etc.) in Africa, and establishes a beneficial business environment for businesses in Africa;
4. The project provides circulation channels for enterprises, so that the lighting manufacturing, local marketing, related construction, equipment manufacturing enterprises and other links can be directly contacted and cooperated more conveniently;
5. The project will provide enterprises with low-interest loans and other financing services, and provide financial trade credit support for supply and payment;
6. The project will provide local and authoritative quality testing standards, methods and certifications for the products of the lighting companies;
7. There are sufficient natural resources such as solar energy and wind energy in the local area, which are more attractive to lamps with low voltage power supply, such as LEDs.
What is the role of the World Bank/International Finance Corporation in illuminating Africa?
As the initiator of the illuminating African project, the World Bank Group and its affiliated International Finance Corporation (IFC) will coordinate the parties involved in the project, mainly working on:
1. Coordinate African governments, adjust policies and regulations related to import, cooperation, production, sales, etc. (such as taxation, import restrictions, etc.), improve the business environment, enter the African market for modern off-grid lighting products, and continue to be the market Accept to reduce and reduce obstacles. The work will be piloted in Kenya and Ghana, and follow-up plans will be extended to countries such as Tanzania, Ethiopia and Senegal.
2. Appoint an authoritative market research institution and present an investigation report on the off-grid lighting market in Africa. Currently, the lighting research program in the African market includes five countries, Ghana, Kenya, Zambia, Ethiopia and Tanzania, targeting two major cities in the rural and urban areas of the family and small businesses.
3. Establish contacts with local distributors and customers for suppliers from all over the world. Possible channels include: illuminating business opportunities in the official website of the African Project, global business seminars and exhibitions.
4. Coordinate with financial institutions in various countries, including Africa, to establish a commercial trade security system, including:
(1) Financing for production and marketing operations needs (low interest loans and equity issues)
(2) Promoting microfinance for private and individual purchases
(3) Providing a guarantee system for financial trade credits for payment of goods, etc.
5. Coordinate all parties to develop and implement an off-grid lighting product quality assurance system.
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