Analysts believe that Apple is planning to merge iOS and OSX systems

August 4th, according to "Forbes" report, Jefferies analyst Peter Misek (Peter Misek) said in the research report, Apple may be planning to merge mobile device operating system iOS and Mac computer operating system OSX. His reasoning is that the merger of the two systems will enable consumers to seamlessly move between mobile devices, Mac computers, and even television environments and achieve a consistent experience.

He also believes that a more compact ecosystem will lead to increased product sales and iAd advertising revenue, reduce user churn, increase gross profit margins, reduce R&D expenditures, and make content licensing easier. Misek said that the company can use the 32-bit ARM architecture in 2012-2013 to address its "most" needs, except for some high-end professional equipment.

At the same time, he also seems to think that Apple is planning to launch streaming video services that compete with Netflix, Hulu and Amazon. He said that similar to Amazon's recent signing of a streaming media subscription agreement with CBS, Apple has also signed agreements with most movie studios and television networks, but has not yet announced it.

Mi Seike believes that the significance of Apple's merger of the two operating systems is: Apple is ready to start using the A6 quad-core processor, is "the first multi-device platform with similar PC capabilities"; "Cloud computing will become the center of Apple's strategy , enabling users to effectively protect identity information and content data on the cloud";

HTML 5 "has a huge role in turning everything into applications", "plus local storage, which enables users to interact with content when disconnected from the wireless network"; application developers and content developers want to be able to Apple Ecology The system as a whole is treated and committed to a large installed base of users.

Apple's merger of ecosystems can bring significant revenue and cost synergies; larger advertising audiences can significantly increase iAd's revenue; a more compact ecosystem can help improve Apple's ecosystem's adhesion and drive the loss of competitors' platforms. The beta preview of icloud shows the trend of consolidation through cross-platform synchronization.