Amazon China Zhang Wenyu: Cross-border E-commerce into a New Engine for China's Economic Development

[Reporter Zhang Yiran] The “supply-side reform” and “One Belt, One Road” initiatives discussed during the two sessions have injected new impetus for the further development of cross-border e-commerce. “In 2016, the Chinese economy achieved a healthy growth of 6.7%; a report released by the International Monetary Fund (IMF) at the beginning of 2017 shows that global economic growth is expected to grow steadily from 2017. Among them, China will continue to be an important driver of world economic development. One of the forces.” Amazon’s Global Vice President and President of Amazon China, Zhang Wenyi, said in an interview with a Global Times reporter that regarding the cross-border e-commerce industry in which Amazon is located, we’ve observed that both import and export The development of the e-commerce industry is quite active. In 2017, the development of China’s cross-border e-commerce has become one of the engines that continue to promote China’s economic development. “I voted for the continued development and prospects of the Chinese economy.”

Under the “One Belt and One Road” initiative, more and more Chinese high-quality companies have chosen to “go global”. Zhang Wenxuan told Global Times that there are already tens of thousands of Chinese sellers who have brought high-quality “Chinese brands” to global consumers through Amazon’s “Global Store”. Amazon opened nine overseas sites, including five European countries, to help Chinese companies transition and upgrade their cross-border e-commerce. The Amazon Global Efficient Logistics System, which spans 185 countries and regions, has built an effective and convenient “Online Silk Road” for Chinese brands.

Chinese companies can only go out of the e-commerce platform and the company's own innovation, and innovation does not happen overnight. It requires years of precipitation and investment. The prerequisite for continuous innovation is to use its own strengths and base on the real needs of consumers.

Zhang Wenxuan said that Chinese companies have always had a spirit of innovation. Amazon's "Global Shop" and "Amazon inventors" projects have witnessed the innovative spirit and ability of countless Chinese companies. Many innovative products have entered the global market through Amazon and are favored by consumers.

Talking about the competition and future development between e-commerce platforms, Zhang Wenxuan said that regardless of the future development of e-commerce, the key to winning the trust of consumers is to provide quality-assured products and a good consumer experience. The e-commerce competition will eventually return to the commercial nature - rich selection of products, reliable quality, transparent prices, stable and convenient distribution experience, which is the cornerstone of the healthy development of China's e-commerce industry.

Zhang Wenxuan stated that consumer demand is constantly changing. The e-commerce industry must not only continue to meet the existing needs of consumers, but also more importantly, tap potential consumer needs, move consumers, and provide consumers with more innovations. Sexual products and services. â–²

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